Setting up a new product cleanly
For companies building a SaaS product or web application who need good decisions early on instead of expensive corrections later.
I build digital products for companies that don't need a task executor, but someone who thinks along, takes responsibility, and builds so the result doesn't just go live — it carries.
AI gives speed. Judgment sets the direction.
Traditional agency and project models are often too heavy. The AI hype is often too shallow. On one side too many loops — on the other too much output without substance.
When a product matters, it's not enough that something ships fast. It needs someone who doesn't just build until go-live, but works so the result actually carries afterwards.
When you work with me, you're not just buying implementation. You're buying someone who takes the product seriously — and uses AI not as show, but as leverage at the same standard.
For companies building a SaaS product or web application who need good decisions early on instead of expensive corrections later.
For projects that have become too slow, stuck in heavy delivery, or need more substance and direction.
For situations where mere implementation isn't enough because direction, architecture, and durability are what matter now.
Not for ticket work, standard projects, or AI quick shots. But for projects important enough that building well actually counts.
At a central recruiting platform for multiple brands, the bottleneck wasn't too little work, but too much friction, too much maintenance debt, and too little real product logic. Over roughly four years, I bundled technical direction, development, and operations in one point.
In several projects, the goal wasn't to ship something fast, but to structure systems so you can meaningfully build on them later. Less downtime. Clearer decisions. Cleaner architecture.
For the match operations of a Bundesliga club, several applications were deliberately custom-built — not out of principle, but because standard software wouldn't have covered the actual requirements cleanly enough.
Strategic thinking, increased our decision confidence — an application that holds up in the demanding product landscape of a major corporation.
Fabian Ullmann — roughly twenty years of software development. AI tools have changed my leverage, not my standards: they don't replace experience, responsibility, or good decisions — they amplify all of it, if you know what you're doing.
More about my background and approach on the About page.
In a first conversation, we quickly clarify how important your project really is, where the biggest risks lie, and whether Windschatten IT is the right partner.